Interested in getting better marketing results for your money?
The Brand New Way Marketing ROI System can help you understand what’s working, what isn’t and why
Getting more for less
Everyone wants to get a good deal or to get more for less. This universal desire applies in peoples business and personal lives. In business, you want your marketing budget to achieve the best possible results for every £ spent. This concept can be called different names in different businesses such as:-
- Marketing Return On Investment (Marketing ROI) – which is the term I will use
- Return on Marketing Expenses (ROME)
Whatever, you call it, it’s all about getting the best possible return or results, for every £ spent.
It’s your choice
Marketing is all about choice. You can choose how much to spend (or invest) on marketing. You can choose: who your target audience is; how to reach them; what to say: and when to say it. You can choose to invest in a price promotion (discount) or an advertising campaign. You can choose to improve an existing service or product or develop a new one. But how do you make the best choices for your business?
But, what’s the best choice for your business?
All of these choices will have different costs (or levels of investment) and deliver different results (or financial returns). What works for one business and one target audience may not work for another. To get the best financial results for your business you need to make the choices that deliver the highest Marketing ROI. You need to move money from investing in low Marketing ROI activities to high Marketing ROI activities.
But for most SMEs (and most large companies too), there are 2 major problems to be overcome in order to maximise Marketing ROI:-
The Brand New Way Marketing ROI system
The Brand New Way Marketing ROI system has 2 major components that have been designed to overcome these 2 major barriers:-
- The Brand New Way Marketing ROI Knowledge
This provides a simple step by step approach to the process of transforming Marketing ROI. It combines marketing best practice with my 18 years marketing experience of helping leading companies like Asda, Egg, AA & Halifax Bank of Scotland transform their marketing ROI. But it’s been repackaged specifically to meet the needs of SMEs
- The Brand New Way Marketing ROI Tool
This is a marketing database that empowers users to get closer to their data, to ask “what ifs” and to get immediate results. The tool can:-
- collate data from a number of databases to create a new marketing database
- analyse and segment a database instantly with the click of a mouse
- create precision-targeted direct marketing and e-marketing campaigns from the desktop in minutes
- automatically monitor and track e-marketing recipients behaviour to get immediate feedback
- clearly measure response rates and return on investment
- identify customer behavioural patterns
How the Brand New Way Marketing ROI System could help you transform Marketing ROI
You will still get great results if you decide to just use the Brand New Way Marketing ROI Knowledge without the Brand New Way Marketing ROI Tool or, just the Brand New Way Marketing ROI Tool without the Brand New Way Marketing ROI Knowledge.
However, using both the Knowledge and the Tool will make it easier and simpler to get even better results. The system has been specifically designed to help SMEs deal with the major issues that impact Marketing ROI, such as helping to:-
- identify who to market to, when & how often
- determine the level of incentive required to achieve the desired response
- identify your most valuable customers
- decide when you are most at risk of losing a customer
- determine whether your business is strong or weak
- forecast future sales and profitability
If you want to find out more about how the Brand New Way Marketing ROI system could help you transform your Marketing ROI then send an e-mail to mroi@brandnewwaySME.com.
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