Venues

Time

Register 09:00. Start 09:30. Finish 17:00 (Includes buffet lunch)
 

Description

Would you like to attract new and valuable customers? Discover a brand new way of marketing that combines marketing best practice and techniques used successfully at leading companies like Asda, Egg, AA & Halifax Bank of Scotland. 

This workshop covers a step by step process of implementing an integrated lead generation system. Find out how to get more leads and how to make your marketing investment work much harder.

My emphasis on clarity will help demystify marketing and includes dozens of practical steps that an SME could implement quickly to achieve fast results.

There will be ample opportunities to work in groups to discuss and try out the topics presented. In order to tailor the content as much as possible for the attendees, the workshop is limited to 20.
 

Objectives

By the end of this workshop attendees will learn:

• why most SME marketing performs so poorly and how a few small changes can significantly improve response rates, increase sales and reduce marketing costs
• how to build your marketing foundation including: choosing a customer segment; developing winning products and services; creating compelling marketing messages
• how to generate leads through advertising, direct marketing, referrals, public speaking, seminars & networking
• how to develop an effective marketing follow up process
• how to develop and use powerful education based marketing tools and to be able to produce much of this in-house with significant savings

Audience

SME Owners, Managing Directors, Marketing Directors
 

Presenter

The workshop presenter is Peter Hawtin, the founder of Brand New Way Limited, a Wiltshire based marketing consultancy that helps companies transform their business results by attracting new and valuable customers.

Peter has over 18 years marketing experience helping start ups, small businesses and leading companies like Asda, Egg, AA & Halifax Bank of Scotland achieve outstanding business results.
 

Register

Cost £120 + vat and includes a buffet lunch.

Save £25 if you book more than 14 days before the seminar date.

Register now by calling 01249 720 892